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Hyundai Soccer World Cup Campaign
Client: Hyundai South Africa
Responsibilities: Concept, Art Direction, Craft, Typography
Description: For the 2010 Soccer World Cup we created a campaign using the word "GEES", a South African word to describe spirit or atmosphere at a sporting event. We created the world's largest vuvuzela and campaign elements to show how "Hyundai brings the teams and you being the gees!"
Range of work: Posters, Print, In-Store, Outdoor
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